Company /
5 Mar 2018 13:58

SONAX annual turnover increased to 115 million Euros

In 2017 the SONAX annual turnover has increased by 11 percent as against the previous year „and with that has in the last financial year had a turnover of around 115 million Euros.“ „That we were able to achieve further growth in 2017 after the very successful previous year is very gratifying. Strong growth impulses are still coming within all our business domains – domestically as well as internationally“, declares Manfred Hoffmann, owner of the Hoffmann group of companies and Managing Director of the SONAX GmbH. „This outstanding success is, in addition to the continuous splendid development in the European markets, attributable above all, to a dynamic growth in Asia, South America and the USA. We have developed new markets, opened up new target groups and gained many new customers.


In the domestic sector too, we were able to increase overall turnover for the third year in succession by more than ten percent, although the market for DIY car care products as a whole, has hardly grown at all compared with the previous year. What has made a positive impact here, is that we have been able to position a series of interesting new products onto the market“, says Manfred Hoffmann. The cleaning and care products for use in car wash installations, for example, as well as the wide assortment for professional vehicle valeting, have benefited from this. But we were also able to make gains with customized solutions for industrial and artisanal companies – for example with a customized programme for agricultural enterprises.


Daniel Ott, Head of Marketing and Sales: „Customer proximity is a further success factor: In 2017, SONAX teams were in the field at around 100 trade fairs, shows and events – in many cases jointly with our trading partners, to whom we wish to express our particular thanks. We shall continue to pursue this approach and accelerate activities at all levels, so that our partners can profit more than ever from the high demand for our products. In 2018 we shall be investing in comprehensive marketing activities with high reach media to approach existing and new customers.


This keeps all the relevant target groups in focus: „By appealing to younger customers and those interested in motorsports, we shall continue to benefit from cooperation with prominent brand ambassadors such as TV „HP Profi“ J.P. Kraemer as well as internet star and drift icon Ken Block. And as partner of the Austrian Skiing Association we have been highly present in this season‘s winter sport media coverage. Further Sponsoring Partnerships, not only in motorsports, will ensure a great deal of attention in 2018, it’s going to be be very exciting.“

Fairs Events / 11 Jul 2017

SONAX at the Bike Show Eurobike 2017

On 30th August 2017, the Eurobike 2017 trade fair in Friedrichshafen opens its doors. As one of the leading bicycle trade fairs, with more than 1,350 exhibitors from around 50 countries, according to the organisers figures, the Eurobike is set to break all records.  more
From June 29th to July 2nd the asphalt at the Nürburgring will be glowing again when the racing fans on the trucker scene will be gathering for the third from a total of nineraces in this years international ADAC Truck Grand Prix. About 130,000 spectators are expected at the mega event. The SONAX experts can be found in the paddock at the Stand G 11.  more
Windscreen cleaners can smell good as well as working effectively. The new SONAX Antifreeze & Clear View Ice Fresh winter windscreen cleaner, for example, works really well and is especially conceived for the colder seasons.  more
"Piano lacquer" panels in vehicle interiors are modern and look stylish. When scratches tarnish the image, a good polish is recommended.  more
Classic , Fairs Events / 20 Aug 2016

SONAX in the fast lane in the classic car scene

The vintage car lovers joyful anticipation of the coming season was noticeable even during the Bremen Classic Motorshow at the beginning of February. The high demand for SONAX products and expert advice didn‘t leave much time for boredom.  more
It is friday, the first of july and we can present, especially for the weekend, the new care tip of the month. more
Care Tips / 14 Jun 2016

Removing insects protects the paintwork

Insects on the bonnet are the reason for damages in the paintwork. The longer they stick on it, the deeper the residues eat their way into the paintwork surface. more
SONAX will introduce the product innovations of the year at the Tuning World Bodensee from the 5th to the 8th of May. Furthermore, the visitors at the booth in hall B3 will be eagerly awaiting celebrities from the tuning scene: TV’s „HP-Profi“ „J.P.“ Kraemer will be meeting his fans at SONAX – as will US star customiser John D’Agostino. more
SONAX has been acclaimed „Brand of the Century“ for the second time. This cross sector award is presented every three years by a high ranking advisory council of the „Deutsche Standards Editionen“ publishing house to German brands which represent their industry in a unique manner. And we really set the standards in car care products with premium requirements. more
You probably know the problem: The front windscreen is actually new, but already scratched. This is especially disturbing against oncoming light. Potential causes could be a dirty windscreen or wiper blades, but it could also be the trusty old ice scraper. more