11.05.2012 „Theo Tuning Award for SONAX

Brilliant going – sums up SONAX appearance at the Tuning World in Lake Constance, in a nutshell. And it wasn’t just the record attendance at the booth that revealed the great interest of tuning fans for care products “made in Germany”. And to win the “Theo” Tuning Award, presented to SONAX during the Tuning World Bodensee convention, for the first time, impressively conveys its popularity within the tuning scene.

At the Tuning World Bodensee convention the SONAX Team placed the innovations of 2012 in the spotlight: The SONAX XTREME paintwork care series, with its further developed coating formulation “Hybrid Net Protection Technology”, the SONAX XTREME Brilliant detailer, the SONAX XTREME Tyre gloss spray and further innovations were the highlights of its trade fair appearance.

Tuning scene selects SONAX

For the second time, the „Theo“ Tuning Award has been presented, in a survey by the magazines “VW Speed and “Tuning”. After a respectable second place last year, the title for the most popular car care brand within the tuning scene goes for the first time to SONAX. “We are delighted to win this award, and we want to thank the many tuning fans who have placed their trust in us and our products”, said Dirk Hattenhauer, of the SONAX marketing team at the award ceremony.

As part of the major online survey the survey respondents were asked to give ratings regarding performance, quality, finishing and service of the brand selections, among which were manufacturers like “Swizöl” or “Meguiars”.

Off to the Wörthersee

The SONAX Team will also be appearing at other tuning events. On the SONAX booth at the GTI meeting at the Wörthersee (16-19 May), at the Opel meeting in Oschersleben (7-10 June), at the Tuning expo in Saarbrücken (29 june-01 July) and during the “VW Blasen” (29-31 July) at the Lausitzring, the tuning scene will be able to get personal information and advice on innovations and trends.


SONAX XTREME Tyre Gloss Spray for a long lasting, rich, deep shine and that wet look for the tyres. The rubber is simultaneously maintained and, with regular application, protected against cracking, premature aging, brown discolouration and colour bleaching. The deep black and shiny appearance will last for several weeks. Suitable for all types of tyre. Extremely easy to apply: Spray on thinly, allow to work in, ready.
Article Number Contents
02353000 400 ml
For fast, interim paintwork care. Cleans slightly soiled surfaces gently and thoroughly, without scratches. It enhances the paintwork finish and gives the paintwork a velvety smooth surface and a brilliant deep shine. It freshens up existing wax finishes and provides an additional water drip-off effect. 
Article Number Contents
02874000 750 ml


No less than eleven leather care sets were put to the test by the editors of AUTO BILD KLASSIK in cooperation with the society of technical monitoring (GTÜ). The SONAX Premium Class Leather care kit convinced in all test areas and attained the overall rating “highly recommended”. more
It is the third year in a row that SONAX holds the “Top brand 2009” title. more
SONAX could maintain its leading position in the market in 2009 – also in terms of the drivers’ support and trust in the brand. more
The test winner SONAX UpholsteryCleanerFoam and SONAX Xtreme Foam Upholstery Cleaner were the only products in the test field of ten candidates to be recognised with the “highly recommended” rating. more
In a test conducted by the magazine “AUTO BILD SPORTSCARS” the new SONAX XTREME Windscreen cleaner was the convincing winner with the overall rating of “very good”. more
In tests conducted by Auto Bild and GTÜ, the SONAX product attained top marks and emerged the test winner against six competitor products. more
SONAX wins Reader polls conducted by “Auto Bild”, “auto motor und sport” and “Auto Zeitung”. more
In the course of a festive ceremony last November, Dr. Florian Langenscheidt awarded SONAX the prestigious title of “Brand of the Century”. more
In its current issue, the magazine „Auto Bild Sportscars“ tested seven wheel rim cleaners. The SONAX XTREME Wheel cleaner full effect emerged as winner from the comparison. more
In a test conducted by newspaper „Bild am Sonntag“ and the TÜV Rheinland, SONAX Antifreeze & clear view ready to use won through with its cleaning performance and guaranteed freeze protection to minus 20 degrees. more